It has never been harder to stand out. In B2B, B2C, and even job markets, it's getting harder and harder to differentiate, compete and win. There are many reasons for this: digitisation has flooded the market with content and competition; commoditisation is driving prices and margins down, making it harder to sustainably compete; rising complexity is making it harder for companies to articulate clear, relevant value propositions; and customer loyalty is “so 20th century”. In this changing world, it’s no longer enough to be ‘good’ or ‘great’, we have to matter. This requires a deep connection to purpose, an ability to understand what our customers really buy, and insight into the true value that we can bring (and that no one else can).
Read lessInnovator, Strategist, Author and Change Advocate
Holding over a decade of experience helping global organisations, Dominic Thurbon is a thought-leader in the fields of innovation, behaviour change, education, and community investment. Passionate about stopping the management of change, Dominic helps organisations to build critical strategies in order to address change and then drive it.
Currently, a partner at EY, Dominic has worked with international clients including Apple, Commonwealth Bank, IBM, Microsoft, and Johnson & Johnson. He previously was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency, and founder of Educator Impact, a technology company driving improved teacher performance through 360o data-driven feedback.
Boasting a wealth of first-hand experience in business and the challenges that come along with it, Dom has also been an architect of multi-award-winning behaviour change programs. He has researched and authored best-sellers and white papers on a wide range of subjects, including purpose-driven leadership, strategy, innovation, competitive advantage, and behaviour change.