Sam Jones

Sam Jones is the visionary founder of Gener8, a pioneering browser designed to empower individuals by giving them control over their personal data and the opportunity to monetise it. With a bold mission to transform Gener8 into a £1 billion enterprise by 2030, Sam has quickly gained acclaim for his innovative approach.

Sam first captured widespread attention with his remarkable pitch on Dragons' Den in 2022. His pitch, which went viral with over 25 million views, not only secured £60,000 in investment but also attracted high-profile backers including musician Tinie Tempah, football manager Harry Redknapp, and cricket star Chris Gayle. Forbes has recognised Gener8 as “One of London’s rising tech stars”, and Sam himself was honoured as “Disruptor of the Year” by the Great British Entrepreneur Awards.

Before launching Gener8, Sam served as a Global Brand Manager at Red Bull, where he led award-winning advertising campaigns broadcast in 165 countries. His experience at Red Bull sparked his interest in data monetisation, leading to the creation of Gener8 in 2019. Today, the company boasts 890,000 users and is continuously growing.

Sam’s insights on data privacy and monetisation have made him a highly sought-after speaker at tech and business events worldwide, addressing audiences of over 30,000. His approach blends media savvy with a deep understanding of business dynamics, utilising both celebrity endorsements and strategic investor support to drive Gener8's expansion. Sam is an emerging thought leader whose insights are simply invaluable.