Brett Rutledge - Communication - Australia

Travels From Victoria

Speaker Topics

How do businesses and organisations leverage AI to improve decision-making, customer engagement and

Artificial Intelligence (AI) is often misunderstood, with many assuming it effectively replicates the human brain or is even superior. In this keynote, Brett explains that we're far from achieving true human-like intelligence. He highlights the critical connection between linguistics and AI, helping businesses understand and leverage AI to improve decision-making, customer engagement, and operations.

AI excels in pattern recognition, making it effective for tasks like chatbots, automation, and data analysis. However, AI also faces several critical issues that limit its effectiveness. For example, AI struggles with quantifying uncertainty, can be overly confident in wrong decisions, and lacks common sense, affecting its ability to make logical inferences. Surprisingly, AI is not even good at math!

Brett Rutledge emphasises that while AI can be a powerful tool, it requires human oversight and interaction to be effective and reliable. This keynote provides a thought-provoking and insightful look into the real-time capabilities and limitations of AI, making it an essential session for anyone interested in the future of technology or considering AI for their own business.

Before your company or organisation heads down the path to implementing an AI process, find out what AI really does, if you can use it, and how you should go about it.

 

Key take-aways:

  • AI is often misunderstood: Contrary to popular belief, current AI technology is far from replicating human-like intelligence. 
  • Linguistics and AI are closely connected: Understanding this relationship is crucial for businesses looking to leverage AI effectively. 
  • AI excels in pattern recognition: This makes it useful for tasks like chatbots, automation, and data analysis. 
  • AI has significant limitations: These include difficulties in quantifying uncertainty, overconfidence in incorrect decisions, lack of common sense, and surprisingly poor performance in mathematics. 
  • Human oversight is essential: While AI can be a powerful tool, it requires human interaction and supervision to be truly effective and reliable in business applications. 
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Brett Rutledge

Australia's Leading Business Linguist, Transforming Strategic Communication

Brett Rutledge is a distinguished figure in the field of business linguistics, acclaimed for his pioneering work at the intersection of language and business communication. With over three decades of experience, Brett has emerged as a leading authority, dedicated to empowering organisations around the globe to leverage the power of words in achieving their strategic objectives.

As the founder of SENSEMAP, Brett has dedicated his career to transforming intricate business concepts into compelling narratives that resonate with diverse audiences. Under his visionary leadership, SENSEMAP has collaborated with clients worldwide, providing innovative language-based solutions to enhance leadership effectiveness, cultural alignment, and overall communication strategies. His signature ‘What, Why, How’ model is a testament to his unique approach, simplifying complex information into clear, actionable insights that enable businesses to think strategically and communicate effectively.

Brett is also a World Champion of Public Speaking, a title that reflects his exceptional oratory skills and ability to engage, inspire, and educate audiences. His presentations are not only informative but also highly entertaining through his unique incorporation of a variety of speaking styles and accents, making complex ideas more relatable and accessible. His blend of linguistic expertise and business acumen allows Brett to provide profound insights into how language shapes thought, influences behaviour, and drives business success.

Whether through keynote speeches, interactive workshops, or personalised consultations, Brett Rutledge continues to reshape how organisations can utilise language as their most powerful tool for communication and critical thinking. His passion for applied linguistics and unwavering commitment to fostering clear communication are the cornerstones of Brett’s work, leaving a lasting impact on the business landscape.

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