Sales and go-to-market models have been disrupted. Buyer profiles and preferences have shifted, AI has changed the game, and attention spans are dwindling. We’re at the sales crossroads: evolution or extinction?
The way you’ve always done it is not the way you need to be doing it in 2025. Abbie will unpack how you can evolve and embrace the future of sales and AI to gain a competitive advantage.
Read lessThis keynote will prepare your team to future-proof your business and embrace the perfect storm with a growth mindset!
On rare occasions, a perfect storm emerges—an unstoppable force that changes the game entirely. Think of the industrial revolution, the internet, and eCommerce. ????
?Welcome to 2025—the next perfect storm, a once-in-a-decade opportunity where a trifecta of forces converge. It’s a rare moment of opportunity that will define the market leaders of tomorrow.
Read lessIf you’re not strategising on how you will future-proof your business, you’re already too late. The rules of growth have been rewritten.
Abbie will unpack the common traits of companies that have stood the test of time: they continue to evolve, embrace intelligent failure, act with speed to seize opportunities, and foster a growth mindset culture.
Read lessHigh-performance sellers share three common habits, which double their likelihood of exceeding quota, compared to those who do not engage in any of these habits, who are six times less likely to even hit quota!
Abbie will break high performance down into highly practical and actionable takeaways that can be executed immediately.
Read lessSales Innovator
Abbie White, a leading figure in the evolving world of sales, recognizes the transformative impact of AI and the changing landscape of decision-makers, as 60% of them now belong to the millennial and Gen Z generations, demanding a fresh approach. In response, Abbie is committed to redefining sales strategies for the digital era, offering a unique blend of expertise and experience.
As the CEO and founder of Sales Redefined, Abbie's specialty lies in serving as the bridge between sales and marketing, effectively revitalizing lead-generation campaigns and generating astounding returns on investment, often exceeding 2000%.
With over 15 years of experience, Abbie has facilitated sales exceeding $500 million, working closely with major corporations such as CBA, Telstra, and IBM. Notably, during her tenure as the National Sales Manager at IBM, she was responsible for a $100 million AUD portfolio and achieved remarkable transformations in her team's sales performance.
Abbie's reputation extends beyond her extensive sales accomplishments. She is recognized as a sought-after thought leader, contributing to Forbes Australia and holding the esteemed position of one of only two LinkedIn Sales Insiders for the Asia-Pacific region.
Abbie is renowned for her contagious enthusiasm and keynote presentations that not only inspire but also equip teams with actionable strategies for tangible growth. Her academic background in Business Management and Positive Psychology, combined with her certification in emotional intelligence, positions Abbie as a valuable asset for driving business growth.
At the forefront of her innovative approach is the founding of Sales Redefined, which has disrupted the sales and marketing industry by integrating effective digital marketing strategies. Prominent companies like Deloitte, Telstra, CommBank, and Dell have all benefited from Abbie's forward-thinking methods.
Incorporating emotional intelligence into her sales strategies, Abbie's certification as an MSCEIT practitioner has further enhanced her ability to drive sales success.
Abbie's legacy is a testament to her dedication to high-performance sales and customer-centric sales strategies, with an unwavering commitment to delivering impressive returns on investment. She is unquestionably the go-to expert for all things sales and marketing in the ever-evolving business landscape.