Simon Sinek

Simon Sinek is celebrated worldwide as a “visionary thinker with a rare intellect”, dedicated to empowering leaders and organisations how to inspire profound change. He began his journey as an ethnographer which laid the foundations for his influential work in leadership and organisational dynamics. Simon’s seminal book, “Start With Why: How Great Leaders Inspire Everyone to Take Action”, became a global bestseller and established him as a leading voice in understanding what drives people and organisations. Sinek is leading a movement to inspire people to do the things that inspire them rather than remaining unfulfilled by their lives.

His latest book, “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t”, further explores the principles of trust and corporation that distinguish impactful leaders and teams and was a best seller in both the New York Times and Wall Street Journal. Simon’s insights have not only shapes business strategies but have also influenced government agencies, military branches, and global corporations, including Disney, Pfizer, NBC/Universal, and jetBlue. Simon is best known for popularizing the concept of Why, and for the talk he gave on the subject that became the second most watched talk of all time on TED.com.

Simon founded The Optimism Company to expand the reach of his teachings, aiming to foster a world where individuals find purpose and fulfillment in their daily work. His speaking engagements have taken him to prestigious forums such as the United Nations, the United States Congress, and the senior leadership of the United States Air Force and United States Marine Corps, where he shares his vision for a more inspired and resilient society. Simon is also active on Twitter, writing his own blog, simonsinek.com, where he shares his optimism with all who will listen.

Beyond his writing and speaking engagements, Simon remains active in philanthropic endeavours, supporting initiatives like charity: water, an organization devoted to helping bring clean water to the over 700 million people around the world who can’t yet access it, as well as serving on the board of the Tami Stronach Dance Company. His commitment to making a positive impact extends to his role as ana adjunct staff member at the RAND Corporation, contributing to research and policy discussions on global issues.

Simon Sinek continues to challenge conventional thinking with his innovative views on leadership and organisational culture, making him a highly sought-after advisor and speaker worldwide. His optimism and dedication to creating meaningful change serve as a beacon for leaders and organisations striving to make a lasting difference in the world.