Peter Switzer

Peter Switzer is an influential Australian business and financial commentator, award-winning broadcaster, and founder of The Switzer Group, a multi-faceted company encompassing media, financial services, and business coaching. With over 20 years of experience, Peter has built a brand that combines trusted financial advice with engaging media content.

Peter’s career began in academia, where he taught economics at the University of New South Wales for 13 years. His academic background laid the foundation for his successful business ventures, beginning with the creation of an economics coaching school, which later evolved into the thriving media company he leads today. A true testament to his versatility, Peter also founded Switzer Financial Group, which provides expert business and financial services, including investment management.

Beyond his entrepreneurial achievements, Peter is also a well-known media personality. He’s a regular columnist for Yahoo!7 Finance and The Australian, and contributes to ABC radio. His TV presence includes hosting ‘Switzer and Grow Your Business’ on SKY News Business and being the regular host of ‘The Super Show’ on 2GB radio. His broadcasting accolades include being a twice runner-up for the prestigious ‘Best Current Affairs Commentator’ award for radio, behind industry icon Alan Jones.

Peter is also an author with several published works, including ‘Who's Afraid of the GST?’ (1998), ‘Small Business Start-up Guide: Secrets for Success’ (2002), and ‘Join the Rich Club’ (2019), which share his expertise on business and financial success.

From a humble beginning in academia to becoming one of Australia's most respected business voices, Peter Switzer’s journey reflects his commitment to providing practical, insightful, and reliable guidance to businesses and individuals looking to thrive in an ever-changing world.