Effie Zahos
Personal finance expert dedicated to improving financial literacy
Effie Zahos is Australia's go-to guru for all things money! With over two decades of financial wisdom under her belt, Effie has been on a mission to make money matters simple.
As Channel 9s Today show money expert, Effie's no-nonsense approach turns complex financial jargon into a friendly chat over a cuppa.
Not content with just adulting her way through finance, Effie penned the enlightening children's book, "The Great $20 Adventure," and the empowering guides “Ditch the Debt and Get Rich” and, "A Real Girl’s Guide to Money.”
Effie was the editor of Money magazine, paving the way to financial enlightenment since its inception in 1999.
Now sitting in the role Chief Content Officer and money expert at InvestSMART, one of Australia's leading robo advisers, and proudly waving the flag as Canstar's ambassador, Effie continues to help Aussies make the most of what they have.
Fueling her passion for financial literacy, Effie sits on the board of directors for Ecstra, a not-for-profit powerhouse dedicated to boosting the financial savvy of all Australians.
She holds a Bachelor of Economics Degree from the University of Queensland.
Beyond the world of dollars and cents, Effie is a devoted wife and the proud mum of two offsprings turned savvy investors.