Tracey Sofra - Business Speakers - Tracey Sofra is a financial confidence expert, wel ...

Travels From Victoria

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Empowering Financial Freedom

Prepare yourself to achieve financial freedom and achieve your goals. Women’s financial independence has not only changed personal lives, it has paved the advancement of women in society. Understand the importance of financial freedom and the role it has played in how far women have come. Learn how to achieve wealth creation from specific examples and take your own steps towards furthering your own financial education and literacy. Learn, grow and develop yourself, your team and your business.

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Finding the Courage to be Confident

Self-confidence is extremely important in almost every aspect of our lives, yet so many people struggle to find it. Confident people inspire confidence in others: their audience, their peers, their bosses, their customers, and their friends. And gaining the confidence of others is one of the key ways in which a self-confident person finds success. The good news is that self-confidence really can be learned and built on. And, whether you’re working on your own confidence or building the confidence of people around you, it’s well-worth the effort!

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The Power of Self Belief

A perfect keynote for those wanting to bridge the gap from just wishing life could be better to making significant change with the power of self- belief. As a mum, wife and highly accomplished business leader, Tracey has been studying the power of the mind for over 30 years and now helps turn cultures, communities and companies around as she shares the three essential qualities of vision, power of the mind and the influence of environment techniques to achieve true business and life success.

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Tracey Sofra

Tracey Sofra is a financial confidence expert, wellness mentor and speaker, who has an inspiring passion for creating economic equality and empowering women to take control of their financial life

Tracey Sofra is one of Australia’s leading financial advisors, specifically in the area of women’s financial confidence. She has been a business leader, mentor, financial advisor, author, and speaker for over 30 years, driven by her passion to shift mindsets and the limits to financial success and sustainability. Tracey’s presentations on financial freedom have inspired thousands of women to challenge the status quo, build confidence and create meaningful change. She regularly delivers client seminars and workshops Australia-wide.

With over three decades of experience as a financial advisor, Tracey has dedicated her work to investing in women's empowerment by creating financial confidence, which in turn assists in reaching her goal of creating long-lasting economic equality. Her expertise lies within wealth creation, leadership, achievement, and fulfilment to every table.

Tracey is the founder and CEO of WOW Women, where she leads a community of like-minded business, professional and entrepreneurial women. Her team aims to create positive change in their financial lives, as well as having an influential impact on the lives of women worldwide, as part of their social impact across the UN Sustainability Goals. 

Tracey has also contributed to several women’s books alongside high-profile names such as Oprah Winfrey, Arianna Huffington and Malala Yousafzai, including ‘Endless Possibilities' and ‘There are no Limits’. These experiences inspired Tracey to write her first book ‘Finding Financial Freedom’, which explores the nine steps required to take responsibility of one’s own financial future, and encourage women to “stop trying to live a 21st century life by 19th century rules”.

She received national recognition after winning the Women in Financial Services Award, ‘Financial Planner of the Year’, and was named as one of five finalists in the prestigious AFA Female Excellence in Advice Award. Tracey has an infectious passion for investing in women’s economic empowerment and shifting equality by uplifting women’s financial confidence as a collective.

Enquire about Tracey Sofra to speak at your next event