CEO of Ella Baché: Leading with Bold Moves in a Changing World
Pippa Hallas is a leader who believes in bold moves. As the CEO of Ella Baché, she has navigated one of Australia’s most iconic skincare brands through rapid digital transformation, shifting consumer expectations, and an evolving beauty industry, all while staying true to the company’s rich heritage of innovation and authenticity.
Growing up in a family of trailblazers, Pippa’s leadership is deeply influenced by the fearless spirit of her grandmother, who founded Ella Baché over 80 years ago and once waxed her own legs in a department store to prove the effectiveness of her products. That same daring mindset drives Pippa today as she challenges industry norms, champions unretouched beauty campaigns, and empowers women through both education and business ownership.
At the helm of Australia’s largest skincare franchise network, Pippa has expanded the brand to over 150 locations nationwide, spearheading innovation in skincare while ensuring the company’s core values remain intact. With a strong belief that knowledge creates results that last, she has also led the growth of Ella Baché’s market-leading skincare college, mentoring and equipping the next generation of beauty professionals with the skills to succeed.
In her candid and compelling keynotes, Pippa shares the lessons she’s learned from leading a multi-generational business in a time of unprecedented change. She reveals how leaders can embrace uncertainty, adapt to the digital era without losing their brand identity, have the tough conversations that drive progress, and place the customer at the heart of every decision.
Pippa doesn’t just talk about bold leadership, she lives it. Through her storytelling and insights, she inspires business owners, teams, and industry leaders to challenge the status quo and step confidently into the future.