CEO of beloved skin care brand Ella Baché
In a world of constant change, ground breaking technology, of unprecedented transparency and unrivalled customer expectation, we need a new approach to leading our organisations and our teams.
One that marries the learnings of the past, with a clear vision of the future. One that embraces mistakes and then uses them to inform decisions. One that breaks the mould. It’s time to get bold.
80 years after Madame Baché dared to wax her legs in one of Australia’s most loved stores - in a bid to get her products stocked - a lot has changed at Ella Baché. Yet some things stay the same. From the refusal to use retouching in campaigns, to the shunning of cosmetic procedures in clinics, nobody embodies ‘bold’ quite like the women of Ella Baché.
But it wasn’t easy, and nobody is perfect. Using the unvarnished truths of her grandmother’s early days in the cosmetics industry and stories from her own experience as a CEO of a 150 franchise business, this keynote will leave staff, leaders and franchise owners ready to tackle their next phase of growth a little braver and a whole lot bolder.
In this frank and candid keynote, Pippa Hallas shares her stories and powerful insights into how to adopt the philosophy of ‘BOLD MOVES’ in uncertain times. Including how to:
Adapt to a radically new digital and COVID altered world - without losing your values or vision Utilise the best of technology and innovation to rise above the noise in your marketplace Have the hard conversations with your teams and stakeholders Change direction even when the tide seems against you
Put the customer at the heart of every decision.