Samantha Wills

Launching her jewellery brand at Australian Fashion Week in 2004, Samantha Wills is one of Australia’s most creative personalities. 

Her jewellery line has since been worn by A-List celebrities and strutted across runaways around the world, and was the first Australian jewellery brand to appear on American cable shopping channel QVC

In 2019, Samantha felt as though her self-named jewellery brand had achieved what it had set out to do and closed the business to focus on her work as a speaker, writer and creator. 

Samantha has since worked on both personal and interior styling as well as speaking and consulting, working with big-name brands including American Express, Optus, Treasury Wine Estate, Westpac and General Motors.

Samantha has achieved multiple awards, including being inducted in to the Business Women’s Hall of Fame, the 2017 Women of Influence Entrepreneur and a nomination for the 2016 Australian of the Year for her work in empowering women, as well as many other awards and recognitions. 

As a passionate ambassador and supporter of women in business, Samantha works closely with organisations to improve and advocate for gender equality and conscious kindness

Samantha is a passionate speaker, using her experience in branding and creative marketing to inspire audiences.