Russel Howcroft - Branding & Marketing - Australia’s Leading Voice in Advertising, Me ...

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Russel Howcroft

Australia’s Leading Voice in Advertising, Media, and Innovation 

Russel Howcroft is a prominent Australian businessman, media personality, and influential figure in the advertising and marketing industries. With a career spanning several decades, Russel is best known for his role as a panellist on the ABC television program The Gruen Transfer and as the host of the popular radio program Breakfast with Ross & Russel on 3AW. He also gained recognition for his hosting of the documentary series How Australia Got Its Mojo. Throughout his extensive career in media and marketing, Russel has emerged as a leading advocate for the power and cultural/economic significance of advertising.

Russel's professional journey includes significant leadership roles such as being the inaugural Chief Creative Officer at PwC, Executive General Manager at Network Ten, and CEO of George Patterson Y&R (now Y&R ANZ), where he also sat on the global management team. Additionally, he has served on various industry boards, including as the inaugural Chair of ThinkTV and the Chair of the Australian Film Television and Radio School (AFTRS).

In 2020, Russel co-founded Sayers Group, where he serves as a Chief Creative Officer and brand design advisor. He is also the Chair and co-founder of The Grid Melbourne, a festival celebrating technology, creativity, and innovation. As a dedicated philanthropist, Russel can also be seen as the Chair of the Jim Stynes Foundation.

An accomplished author, Russel has co-written three best-selling books, including Right Brain Workout II, which has received international recognition. His diverse contributions to advertising, media, and philanthropy are a display of his profound impact on both the industry and the community. Russel's multifaceted contributions have left an indelible mark on the advertising and marketing landscape.

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