Pete Jeans

Pete Jeans is the CEO and Director at SMO Sydney and the Head of Ideas and Customer Trust at IDEAgenda, bringing over three decades of experience in driving strategic growth across both Australian and multinational organisations. Known for his leadership in growth-project advisory, Pete is passionate about fostering profitable share growth and innovation.

As an accomplished academic, Pete is a facilitator at the Australian Institute of Management's MBA School of Business and a sessional lecturer in Asia Pacific Business, Human Resource Management, Global Marketing, and Leadership at Charles Sturt University (CSU). He has also contributed as a tutor and lecturer at the University of Western Sydney's School of Business.

Pete holds a Master of Commerce from the University of New South Wales and a Bachelor of Arts in Communication from CSU. His academic expertise extends to his publishing achievements, including ‘The Art of Strategic Marketing War – Pearls of Wardom’, a book available on Amazon, and a major textbook on Marketing in Australia, co-edited for Wiley Publishers. Pete’s writing is aimed at providing valuable career development insights for Generation Y and Millennials.

An established leader in the business community, Pete was a former member of the Australian Institute of Company Directors and served two terms on the NSW Council of the Australian Marketing Institute. He has also made significant contributions to the industry as a regular writer for Industry Update Magazine, Australia’s leading manufacturing publication, and as an accredited contributor to CEO Magazine, reaching executives worldwide.

With a deep commitment to sharing his expertise, Pete continues to shape the next generation of leaders and professionals, both in the classroom and the boardroom.