In markets with low organic growth, members need to start looking to new horizons with new ways of thinking and new places to look for opportunities. The session intends to open up minds from a disruptor’s perspective.

How marketing ACTUALLY works for challenger businesses.

This keynote is a follow-up to the famous Predatory Marketing with a focus on how to set-up and manage marketing to grow your business.

Backed by the latest research on effectiveness from around the world — if you’re not doing this, you’re not going to be growing as well as you could or even worse you might be pissing money and opportunities away.

As things tighten, the BIGGEST win for businesses is to tighten up their messaging.

It's now a zero-sum game in most categories. Stop asking, "How do I satisfy my customers' needs?" and start asking, "Who's got my money?". Learn how to stand out with a winning marketing message in today's super competitive and complex communications age.

If somebody else has your money, predatory is your best chance to get out there and get it back! This is the great leveller that enables smaller brands to compete with bigger competitors.