Adam Ferrier - Branding & Marketing - Award-winning advertising strategist building stro ...

Travels From Victoria

Speaker Topics

If Batman Owned Your Business

Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world. This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable. Read less

Stop Listening to The Customer

In today's data swamped world, we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand. Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is. In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business. Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense. Read less

The Advertising Effect: How to Change Behaviour

How to Change Behaviour We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how. Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will: Encourage delegates to utilize the behavioural science behind motivation theory Shed light on the key factors that must exist to create lasting change Provide tools and techniques to put this new knowledge into practice Flip everything you thought you knew about why we do what we do on its head Read less

Adam Ferrier

Award-winning advertising strategist building strong brand-client relationships

As a leading innovator in Australian advertising, Adam Ferrier draws upon his experience as a consumer psychologist and brand strategist.

Adam’s advertising agency, THINKERBELL, uses well-proven marketing strategies to help their clients build stronger relationships with their consumers. With offices in Sydney and Melbourne, Thinkerbell continues to help Australian businesses create original and engaging advertising campaigns.

Previously an owner of Cummins & Partners and founder of Naked Communications, Adam shares his professional insight on the boards of Good Thnx and TRIBE.

Adam has also authored several books including ‘The Advertising Effect’ and ‘Stop Listening to the Customer’. He also makes regular media appearances on programs like ‘The Project’, ‘Celebrity Apprentice’ and ABC Radio.

With an extensive list of awards and successful client portfolio, Adam imparts his advertising wisdom to any brand looking to build stronger rapport with their clients.

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Testimonial

Adam's unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking. His message cuts cleanly through all the noise, and is quickly and deeply absorbed.

B&D Group

Adam’s session was a great mix of taking people out of their comfort zones, impactful thinking, and humour.

SOCAP Australia

Adam was outstanding and his presentation was relevant and thought provoking

Australian Restructuring Insolvency & Turnaround Association